Clear Execute Distinct Products Total Products Average Price Total Value Example Key Performance Indicators Average annual sales per customer Average conversion time Average cost per lead Average monthly sales per customer Average new deal size or duration Average order value Average profit margin Average purchase value Average time on page Budget variance Click-through rate on pages Conversion rate for call-to-action content Conversion rate for social media leads Cost of managing business Cost per conversion Cost per lead generated Current accounts payable Current accounts receivable Debt to equity ratio Lead-to-sale conversion rate Monthly calls per sales rep Monthly new leads per sales rep Monthly sales Monthly sales - existing customers Monthly sales - new customers Monthly sales bookings Monthly sales growth Monthly website traffic Net profit margin Number of accounts per account manager Number of conversions from social media Number of leads from social media Number of Monthly Demo Calls Number of Monthly Onboarding Calls Number of monthly orders Number of monthly quotes Number of qualified leads Operating cash flow Pages per visit Percentage of sales from existing customers Product Performance Qualified leads per month Quote To Close Ratio Retention rate Return on equity Sales by contact method Sales by lead source Sales opportunities Sales per sales rep Sales quota attainment by sales reps Sales target Shopping cart abandonment rate Social media ROI Traffic from organic search Value of returned goods Working capital